Key components to building your new website will include intuitive navigation and relevant content to maximize your user’s experience. Because we develop your new website from a white canvass, we use wireframes that speak to your user personas which provides a smooth and seamless buyer journey for your target audience.

Once the structure and navigation is in place, the next step is content structure. Great content will engage your users and help you achieve the actionable results you’re looking for. However, the placement of content on your pages and website will affect if visitors can locate it and if they are likely to interact with it. A key consideration is putting your most important content above the fold and on the left side of your page. This will help immediately grab their attention and they will be more likely to action on it.

We strike a careful balance between the amount of content, the placement of your content and how it interacts with the other elements on the page. Count on your Market One team to deliver the best experience possible for your web visitors.


IA and UX website designs offer great experiences to users
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