Website Designs That Will Engage Your Visitors, Prospects and Customers

Let your website become a magnet for leads and sales.

If you are planning a redesign of your website, think first about look, feel and functionality. It sounds simple enough, but many marketers overlook these basic principles. A unique look, feel and sound functionality is what brings a website together.

It’s what makes visitors want to click around and even bookmark the site for return visits. Relating to these principles are factors like your company’s brand, usability considerations, appearance, color scheme, image compression, functionality, browser compatibility, screen resolution, mobile compatibility, navigation and website architecture. At Market One, we believe there are four website development best practices that are essential for creating a great website.

First and foremost, balanced Use of Color, Graphics, and Multimedia drive engagement and return visits. A well designed site uses up to four colors at most and has text color breaks that contrast well with the site’s background color. In addition, an engaging website requires a good use of basic design principles, such as consistent header, logo and navigation elements among web pages and good contrast between text and background.

Second, well organized content welcomes visitors and keeps them coming back for more. A web design can look great, but unless it presents content in an inviting manner, it is meaningless.

Third, ease of navigation and ease of its accessibility, a web design is not just a pretty page. Navigation acts as your visitor’s roadmap, directing your visitor’s through the site based on their interests. Best practices in web design navigation start with ensuring all navigation hyperlinks work properly and are not broken.

And finally, great website designs provide excellent functionality. What we mean by functionality is that all internal and external hyperlinks work, there are no JavaScript errors and all forms function as they should. Functionality also includes that a site is responsive to all web browsers and varying computer operating systems.

How people view your company is a major factor in staying competitive. A well-designed, easy-to-navigate, user-friendly website gives your customers and potential buyers the right impression about your company and encourages them to learn more about your products or services. A website that speaks to buyers at every stage of the buyer journey will convert and nurture more qualified leads.

Market One’s approach includes a four stage process of client discovery, analysis, plan development and final execution. We will treat your website project as if it were our own.

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