Lead Nurturing for Long Buying Cycles

Sales cycles for complex products can last for months or even years. To keep the deal alive, your best approach will likely be a combination of several communication channels.

Market One’s hybrid team of specialists employs a multi-channel process for building relationships, nurturing leads and keeping you top-of-mind with your future customers.

Our proven process incorporates phone calls, event invitations and content marketing. The content could include emails, white papers, how-to guides, videos, infographics or even direct mail.

Market One’s team will work with you to develop the most effective sequence and cadence for touching your prospective customers, building relationships and delivering the right information at the right time. Marketing Automation plays an important role in ensuring that each prospect receives the most relevant messages at the most opportune times.

Market One’s Business Development Specialists build rapport with friendly, two-way conversations providing valuable information while learning about your prospect’s needs, decision making process and more. Using this intel, our BDS keeps the prospect engaged and helps move the sales process forward.

Your messaging needs to resonate with each and every persona. Our team of specialists will work with you to identify your buyer personas and establish a content map for each persona. This allows us to develop and deliver relevant content and offers for each stage of the buying cycle.

There is always room for improvement. That is why we test, analyze and optimize tactics to ensure best results.

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